What did Last Night's Emmy Awards tell us about next year's election?

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What did Last Night’s Emmy Awards tell us about next year’s election?

 

 

Did you notice how the 2015 Emmy Awards show had the worst ratings in the history of anything?

 

 

The network that spent all the money, and got advertisers to spend those big bucks, was really, really certain they had a lot more viewers coming.

 

 

Boy, were they wrong.

 

 

Now this is a media company that has spent decades optimizing the process of figuring out who, in the general population, is going to do what. They were certain that they had their finger on the primary pulse of the cross-section of Americans.

 

 

Boy, were they wrong.

 

 

So, at the same time, you have a bunch of candidates for President of the United States. They only just started optimizing the process of figuring out who, in the general population, is going to do what. They are certain that they have their finger on the primary pulse of the cross-section of America.

 

 

Boy, might they be wrong.

 

 

The network, and the candidates have all hired the same people to “craft message”, “attack the core anxieties”, “pull from the base”..blah, blah, Blah. They might have already missed the boat.

 

 

Some candidates thought they would be “cool” and “savvy” by hiring Internet kids to do their campaign. They have now realized that most of the base does not do the Internet, thinks “social media sucks” and that those kids are clueless about real life or, anything that isn’t Facebook.

 

 

Some candidates hired the “old pro’s” from that last 4 elections. They have now realized that the “old pro’s” only functioned in the old world. That old world is now gone. The old pro’s are from the world where everybody bought a house, everybody had a job, everybody got married, everybody had babies, and the news only came from a couple of controlled outlets. That world no longer exists. Most guys are single. Nobody wants to have babies and lose 20 years of their life. Millennial’s think mortgages are for suckers and the world is awash in new news sources.

 

 

The Emmy’s suffered from a few of the global shift issues that will bring in a 2016 Election that nobody saw coming.

 

 

A huge bunch of the audience, and the voters, just up and died. The 2015 Emmy’s had one of the biggest drop-offs from people just getting old and passing away.

 

 

The whole production crew had many old people writing for old people. The style and format was like the 70’s trying to be the 2000’s. That is not who the majority of America is these days.

 

 

The audience was almost all white. America is, now, mostly mixed race and darker skinned.

 

 

You couldn’t find the Emmy’s on the web and if you did, the webcast stammered. The least effort was put into reaching the greatest new audience resource.

 

The show was a grand celebration of elitism and holier than thou. That is really not a thing that any modern voters are into; outside of Silicon Valley, Hollywood and Manhattan. It was Burning Man look-at-me self-centered-ness narcissism festival for old people. It was TED for the Hollywood crowd that was too dumb to figure out how computers worked.

 

 

Recently, a famous network news anchor said that his whole network news group is just baffled about the new age of information. “We honestly don’t know where people are getting their news from, anymore”, he admitted.

 

 

Rupert Murdoch and Sumner Redstone are on their last legs. The Rockefeller’s are diversifying. Comcast has lost it’s clout. Newspapers are shutting down and laying off staff faster than you can say “Racket”. It is really a whole new world.

 

 

Don’t count your aces, right up to election night. The 2015 Emmy’s prove that nobody knows what the new world is going to be, or what surprises election morning will bring.

Primetime Emmys Draw Worst Ratings of All-Time

 

 

Andy Samberg Emmys Seth Myers

Buckner/Variety/Rex

September 21, 2015 | 10:00AM PT

 

Sunday’s telecast of the “67th Annual Primetime Emmy Awards” has drawn the show’s smallest audience on record — 11.9 million viewers — according to preliminary national estimates from Nielsen that are adjusted for time zone differences. It was down nearly 4 million viewers from last year’s show on NBC (15.6 million), which aired on a Monday in late August and didn’t have to face an NFL game.

 

The previous recorded total-viewer low for the show was 12.3 million in both 1990 (its first year on Fox) and 2008 on ABC. The 1974 Emmys on ABC likely drew a smaller audience, but a total-viewer count wasn’t available, according to Nielsen; that year’s show was seen in 6.85 million homes, which is the smallest tune-in of the past 60 years. The total-viewer high in recent years remains the 17.8 million in 2013 on CBS, and the largest audience on record was the nearly 36 million who watched NBC’s telecast in 1986.

 

The Emmys are merely the sixth most popular awards show of the past year. They trail the Oscars on ABC (37.3 million), the Grammys on CBS (24.8 million), the Golden Globes on NBC (19.3 million), the CMAs on ABC (16.3 million) and the ACMs on CBS (16.0 million), while they come in ahead of the AMAs (11.6 million) and Billboard Music Awards (11.2 million), both on ABC.

 

 

In adults 18-49, Sunday’s preliminary national average of 3.6 is down 14% from last year’s show on NBC as well as Fox’s most recent airing of the kudocast four years ago (both 4.2). It’s believed to be the lowest rating to date for the Emmys. The prior low on record came in 2008 on ABC (3.8).

 

The Emmys averaged an 8.7 overnight household rating/14 share from 8 to 11 in the metered markets — down 20% from last year’s 10.9/18 for NBC on a Monday in late August. Fox should have benefited from a highly rated NFL overrun, but its Dallas-Philadelphia late-afternoon game was something of a clunker and ended more than 20 minutes before the start of the Emmys. Postgame show “The OT” averaged roughly an 11 household rating in the overnights.

 

NBC’s “Sunday Night Football” was the dominant program of the night with a 16.3/27 in the overnights, down only slightly from last week’s season opener between the New York Giants and Dallas Cowboys. It’s the second highest-rated Week 2 game in the 10-year history of “SNF” on the Peacock.

 

Sunday’s Emmys were dominated by HBO, whose “Game of Thrones” set a record for most wins in a year. The premium cable network won for best drama, comedy, movie and miniseries among its 14 victories on Sunday — more than all other networks combined.Other winners included Jon Hamm and Viola Davis for lead actor and actress in a drama series, and Jeffrey Tambor and Julia-Louis Dreyfus as actor and actress in a comedy series.

 

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p class=”pmc-related-link see-more”>See More:Emmy Scorecard by Program and Network

 

In social media on Sunday night, roughly 6.9 million people globally had 14 million interactions related to the Emmys on Facebook. The most buzzed-about moment was Viola Davis winning for lead actress in a drama series, and the the states with the highest engagement pertaining to Emmys-related conversation were California, Illinois and New York.

 

There were more than 1 million tweets about the Emmy Awards, and those tweets were viewed more than 188 million times. The most tweeted minute occurred at 10:47 p.m. ET with 12,601 tweets after Davis won for lead actress in a drama.

 

According to Amobee Brand Intelligence, a marketing technology company, Twitter sentiment around the #Emmys hashtag was 44% positive, 48% neutral and 8% negative. Best drama winner “Game of Thrones” generated 21,851 tweets between 8 p.m. and midnight ET, while best comedy winner “Veep” received 30,474 tweets in the same period.